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Dollywood sign
February 28, 2025

Dollywood returns to another season of fun in March with its epic lineup of thrill rides, award-winning shows, amazing restaurants, and fun shopping experiences! The park also offers a series of fabulous special events throughout the year, and the operating season kicks off with the “I Will Always Love You” Music Festival in March and April! This is the perfect opportunity to shake off the winter blues and hear spring shine throughout the park! Here are the top 3 things to know about the “I Will Always Love You” Music Festival at Dollywood Theme Park:

What to Expect

Dolly signature with butterfly

The “I Will Always Love You” Music Festival at Dollywood celebrates the art of songwriting, and you’ll find the streets of Dollywood filled with a dynamic, cross-genre blend of music! The event features several dazzling productions, including a headlining act from Heidi Parton, a Dolly Parton sing-a-long, and the award-winning From The Heart: The Life & Music of Dolly Parton! Other highlights include spectacular art installations, such as a huge “I Will Always Love You” sign that makes a unique background for fun family photos, as well as vibrant street performances! You can even purchase some exclusive limited-edition merchandise, ranging from stylish apparel to unique souvenirs, to always remember this amazing festival!

Ticket Options at Dollywood

There are a variety of affordable ticket options at Dollywood, including single-day tickets, multi-day tickets and season passes. The multi-day tickets are an excellent value as they are only slightly more expensive than day tickets, and they allow you to explore the park at a more reasonable pace (it is nearly impossible to see and do everything in just one day)! The “I Will Always Love You” Music Festival is included with your paid admission to Dollywood, just like all of the other festivals held throughout the year at the park. Tickets also include unlimited access to the park’s exciting rides and attractions, such as the Lightning Rod roller coaster, Dollywood Express train excursion, Drop Line drop tower, and the Barnstormer swinging pendulum ride!

Operating Hours

Dollywood Sign

When planning your visit to the theme park, be sure to visit Dollywood’s schedule for the hours of operation and festival information. The “I Will Always Love You” Music Festival runs from mid-March to mid-April, followed by the Flower and Food Festival from mid-April to early June. Some of the other Dollywood festivals held throughout the year include the Smoky Mountain Summer Celebration, Harvest Festival, and Smoky Mountain Christmas!

Where to Stay Near Dollywood Theme Park

Enjoy a wonderful vacation near the Dollywood Theme Park by staying at our Sevierville hotel! Our beautiful hotel is the best place to stay near Dollywood, since it’s situated right along the Parkway and is just a short drive from the park, making it easy to get to all of the fun! We offer a variety of affordable room types to meet your needs, ranging from Two Queen Bed Rooms to Premier King Rooms with a Fireplace! Regardless of your choice, you can count on a variety of excellent comforts and amenities including luxurious bedding, walk-in tile showers, mini-refrigerators, microwaves, and a delicious free breakfast!

Check out all of the rooms at our hotel in Sevierville TN today to stay just minutes away from Dollywood, where you can enjoy the “I Will Always Love You” Music Festival! We look forward to seeing you this spring!

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